A static sign delivers A LOT for a brand and helps place that business in their market. An LED Display brings even more to the table allowing organizations to showcase their best, and actively reach out to the community with dynamic content.
Beyond the Name
A brand is more than a name and even product/service. Someone in a community may have seen “PAWN SHOP” in the plaza, but what’s the draw for a visit? Inventory is constantly shifting and there are great bargains to be had. Maybe a budding guitarist would LOVE to get their hands on a lovingly used 6 string acoustic for $60, or a golfer needs to replace that 9 wedge. An LED Sign helps people see the value and opportunity with a business they may have otherwise overlooked.
USPs (Unique Selling Points)
When there are several options and opportunities – how does one business stand out from the rest?
Services: An EMC lets the community know about specials, maybe fall is around the corner and the gutters should be checked – Business X is running a special on that service now…
Pain Points: Many people find it hard trusting an auto mechanic because they don’t see the ‘magic’ happening when a bad or failing part is to be replaced. Showcase how Auto Service X takes time to make sure people know what they’re getting and WHY. We keep you up to date and informed every step of the way!
Stand out: People don’t always remember what you say, but they remember how you make them feel. An EMC can share a joke, spread a smile, and put an uplifting quote to help make someone’s day a little better. People don’t always need to be sold, but they’ll remember the business that worked to help make their day a little better.
A Sign Can Be SO MUCH MORE
The brand is more than a logo – it’s the message that organizations share and spread to the masses. What better way than an LED Display in the community where they live and work…